
Raymond Goad.
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aymond Goad is from Mount Airy, North Carolina along the foothills of the Blue Ridge Mountains. His father was a fast food pioneer in the 1960's and recognized as the first to serve a breakfast menu. Raymond headed West and found his career in Seattle which America has long considered to be a gateway to Asia.




Education.
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aymond Goad was awarded his undergraduate degree while attending Brigham Young University, and Wake Forest University, BS ’66. He was awarded his law degree from The University of North Carolina School of Law, Chapel Hill, JD ‘70 (UNC is consistently listed among the top ten law schools in the United States). He is an inactive member of the North Carolina State Bar, the Washington State Bar and a past member of the American Bar Association where he was a member of the ABA Corporate Counsel Committee. He also served as Chairman of the American Hotel & Motel Association Corporate Counsel Committee. Since assuming his business responsibilities Mr. Goad has not been engaged in the active practice of law.
Executive Biography.
A proven executive of a Fortune 100 global conglomerate with more than 25 years of broadly based experience, Mr. Goad is widely respected for his leadership, creativity and vision in the management of the development, acquisition, redevelopment and profitable disposition of major hotels and resorts in the international hospitality industry. This has included experience with such well-known firms and brands as UAL Corporation, Westin Hotels & Resorts, Hertz Corporation, Hilton International, Hoteles Camino, Real, Residence Inns, Starwood Hotels & Resort.
During his tenure at Westin, he was a key player in dozens of major complex transactions during a period of the industry’s consolidation and emergence as a major segment of the international securitized real estate market. He possesses a richly varied scope of hands-on experience and executive responsibility which provide him with a broad view as to how things work and intuitive decision-making abilities.
However, he maintains that the most enduring influence of Westin was a corporate culture recognized for the quality of its operations and professional team-building from within, where the motto was “people make the difference.”




Other Appointments, Engagements and Ventures
In the Years Following Westin Tenure
1990 to Present
Developed a Master Development Program for a 200 acre boutique island retreat in the San Juan Islands of Washington State on what came to be known as Allen Island when purchased by investor and philanthropist Paul G. Allen, a founder of Microsoft. Mr. Goad was also retained to develop a concept and program for a 250 room five-star boutique resort with eighteen holes of signature golf for Black Point Properties, LLC, on a spectacular 250 acre bluff site situated in Pleasant Harbor, overlooking Hood Canal, a pristine wilderness area of the Olympic Peninsula in Washington
State.
Represented a private ownership group in the acquisition of a large parcel within the Cabo del Sol Resort in Cabo San Lucas, Mexico, which Mr. Goad had identified as suitable for their desired development of a private residence club. Services included completion of full conceptual plans and specifications for 48 residential units situated in a group of a dozen ocean and golf view Spanish styled hacienda estates with adjoining courtyards and pools.
Acquired FORMA, Inc. from Westin Hotel Company in 1992. This design and procurement subsidiary
of Westin with more than 100 employees, had been originally organized at the inception of Western International Hotel Company in the 1940’s. Under Mr. Goad’s leadership the firm was merged with Bent Severin & Associates, an international design group specializing in the hospitality industry with offices in San Francisco, Taiwan, Hong Kong, Singapore, Kuala Lumpur, Sri Lanka, Bangkok, Copenhagen, London, and Paris. As the Principal and Managing Director of Bent Severin & Associates (Seattle) Mr. Goad obtained and managed numerous major hotel and resort design projects, including luxury hotel projects in the US and Mexico; and, an exclusive contract with the Government of Kuwait for the interior design and procurement of the VVIP areas of the Amiri Diwan (Amir’s Office), in the State of Kuwait.
Acted at the Manager. President and CEO of a limited liability company engaged in the development of a $350MM group meeting and golf destination on a 1,000 acre lakefront site. Managed more than 200 professionals engaged full-time in the design and production of complete design development plans and specifications for the infrastructure, a 500 room four-star hotel, 70,000 sq. ft. conference center, and two eighteen golf signature courses; and, a Guaranteed Maximum Price Construction Contract with Turner Construction Company. Negotiated and executed a subsidized 99-year lease for the site with the Army Corp of Engineers and the United States Government.

Objectives.
I recall being in Seattle reading with great interest articles from the perspective of the Pacific Northwest proclaiming that the 21st Century was sure to become the Pacific Century.
I eagerly gave priority to any of my Westin legal counsel opportunities in Asia. I thrived on the challenge of renegotiating the terms of Westin’s management agreement with representatives of the legendary Thanpuying Chanut Piyaoui, owner of the stately Dusit Thani Hotel.
My trips to Hong Kong working with The Kuok family and the opening of The Kowloon Shangri-La hotel managed by Westin were equally exciting to me. However, these encounters seemed merely appetizers on the promised Pacific Century menu, as my duties instead became more and more focused in Manhattan as the financial capital of most everything Westin.
Only now, years later does amerthai finally offer me the opportunity of full immersion in the vibrancy of the Asian experience. So it is through the prism of the intervening years that I return to my unrequited curiosity and interest in Southeast Asia.
Of course, it is my fortuitous association with Khun Nakarin Promtan that provides me with this opportunity. It is his Pacific Century to which amerthai is dedicated. With his talents, gifts, and the unlimited mutual opportunities between America and Thailand now within ever closer reach, we are most optimistic at what a promising century it will become.

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